Cow Suits and CEOs

So the other day I'm driving down one of the major thoroughfares in my area when, out the passenger side window, I saw something that just had to be posted about. There on the corner stood a middle-aged Mexican man wearing a cow suit. That's right....a cow suit....and not one of those comfortably anonymous ones with a full cow head either - oh, no - instead it was a dingy set of cow-patterned black and white overalls with....are you ready....a black headband with ears glued to it. Kinda like the satan horn thingys you can buy for Halloween. And what was all this dedicated to you ask? Why a ritzy leather furniture store of course!! Now I'm no marketing genius but lets just stop and think about this for a moment. What person in their right mind sat down in the boardroom on a Monday morning and said "Gentlemen, I have the idea that will make us all rich....let's find a perfectly healthy Latin American man, stuff that poor bastard in a cow suit and put him on the corner. Why, they won't be able to buy our products fast enough."
Again, perhaps it is my lack of a marketing degree that puts this beyond the realm of my understanding, however, it seems to me there are several basic flaws in this strategy. For starters there is the obvious problem of advertising leather with....a cow....for god's sake people what's next, a promo spot for lamb chops given by....Lamb Chop? Seriously people there is no room for such calousness towards our tasty and, for the most part, well-fitting bovine friends, you should really be ashamed. Then there is the issue of comfort....that is what a furniture store is providing is it not....so how does that relate to a cow-suited man sweltering on the corner. If it was me I'd put a huge leather recliner and TV on the corner, set an overweight man in a pro sports team t-shirt in it, give him one of those "2-beer cans and a straw" hats and sit back and watch the money role in. On the other hand perhaps its not the comfort angle they're shooting for. Perhaps its that one guy they're after....you know, the guy who says, "well look at that, now there is a store that has figured out the perfect legal way to abuse impoverished minorities....that's what I like to see....perhaps I'll go to that store and spend all the money in my substantial account....as a matter of fact I think I'll go right now....after all according to the cow on the corner all leather goods are now 35% off, could life be any better.....I think not." What have we become? Let's look at this from a rational standpoint shall we? Here you have a man who is so determined to provide for himself and/or his family that he is willing to stand in the heat, at a high-traffic intersection, IN A COW SUIT PEOPLE, with no mask or anything....and this is the best place we can put him. With that kind of dedication they should immediately do the following. Throw the man with the cow suit idea out on his ass, spend a little money on real advertising, oh - and the man in the cow suit....make that man the CEO for God's sake....he deserves it more than any of you!!